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Advantages of Digital Printing on Flexible Packaging

Digital printing has revolutionized the landscape of product packaging designs, offering unparalleled flexibility, vibrant colors, and intricate details. Unlike traditional printing methods like flexographic printing, which requires the creation of printing plates and extensive setup processes, digital printing uses files to generate prints quickly and efficiently.

In digital printing, the image or design is created using graphic design software or captured digitally through scanning. The digital file is then sent to the printer and applied to the material or packaging.

Here are some of the advantages of digital printing on flexible packaging:

  • Low Minimum Orders: Digital printing offers the flexibility to produce smaller batches, with minimum printing requirements as low as 5,000 pieces, enabling brands to respond quickly to market demands with minimal costs.
  • Shorter Lead Times: Reduces time-to-market by more than half, with a turnaround of approximately two weeks, making it a faster option than flexographic printing.
  • SKU Diversity: It enables the efficient printing of various SKUs, often within a single production run, allowing brands to cater to customer preferences.
  • Customization and Personalization: One of the most compelling advantages of digital printing on flexible packaging is the ability to print unique designs or variations within the same print run. Mosaic printing techniques empower brands to create customized packaging with individualized graphics, text, or imagery, enhancing consumer engagement and brand loyalty.
  • Enhanced Graphic Quality: Polymerall delivers high-resolution graphics with vibrant colors and intricate details. Packaging designs are visually appealing and effectively convey brand messaging.
  • Cost-Effective Prototyping: Facilitating cost-effective prototyping and short production runs allows brands to test new packaging on the market. Brands can mitigate risks of new product launches and adjust packaging based on customer feedback.
  • Sustainable Solutions: Digital printing on flexible packaging offers eco-friendly solutions by minimizing material waste and energy consumption compared to traditional printing methods. The precise control over ink usage and production parameters reduces environmental impact while meeting sustainability goals.

Flexible Packaging For Your Business

Digital printing on flexible packaging offers numerous advantages, including low minimum printing requirements, shorter lead times, SKU diversity, customization, and personalization capabilities, enhanced graphic quality, cost-effective prototyping, and sustainable solutions. These benefits empower brands to adapt to evolving market demands, differentiate their products, and establish stronger consumer relations.

Polymerall is a specialized company that manufactures and distributes flexible packaging materials, including custom-printed laminated films, bags, and pouches. Contact us today!