Industry-defining Packaging Trends in 2023
Packaging trends come and go, but we have taken a glimpse into the future and we can see what’s here to stay –and grow. These trends will bring products to the forefront and engage customers for future brand loyalty.
- Shopping trends have definitely taken a sharp turn towards e-commerce since the pandemic, nearly doubling online grocery purchases since 2018, just for one example. Companies are continually working to provide lightweight, easy-open packaging to meet this demand.
- Product safety is a must, especially in the food industry. With growth in ecommerce comes the necessity to ensure and communicate product freshness and safety.
- Interactive packaging is utilizing exciting new technologies to increase customer engagement and brand loyalty. Look out for new innovations in this fascinating packaging industry trend.
- Sustainable packaging is a must as concern for our environment grows. Biodegradable and compostable packaging are growing in popularity, and recyclable packaging materials continue to be in demand.
Polymerall is committed to continuous customized and innovative packaging solutions, utilizing new technologies that improve your brands. Download our whitepaper for more information on packaging trends in 2023.